MAY 2025

JJB/COMMUNITY

NICKNAMES AND

THE SPRITZ THAT CHANGED

EVERYTHING.

The stories we love...

It started with a spritz.

That’s how the call started.

It was a Tuesday morning.  “Yeah,” she said, “just one spritz—and then two. And then he was back a few hours later, spritzing again. Like he knew some kind of secret... that multiple spritzes, multiple times a day, was going to make him look five years younger in a week.  This went on for days, he was hooked, and I was running out of Toner."

I was at the edge of my seat, on the phone mind you, mesmerized, completely drawn in and yet not sure which way this story would go.

She was calm and serious.

  

“Then he went after my Serum— and I went all, ‘Oh no you don’t.'

You know what happened next.    

So now I'm ordering for two."

I didn't realize I was holding my breath, I let out a sigh of relief and we laughed for what seemed like minutes.

These are the stories we live for.  

Who can get enough?

Stories like:

"The Toner - it’s my ride or die.  I always have one in the cup holder.

It lives in my car like it’s my skin’s emergency contact.”

Your husband or significant other keeps stealing your JJ, and leaving empty bottles, so now you're on Defcon 5 in need of a refill.

Your friend tries The Serum once, and now she’s texting you for restock dates.

You start hiding The Wash when the kids come home because it mysteriously disappears.  You’ve got a sign in the cupboard that says hands off.

We take our JJ seriously around here. 😉

Secretly, you loved that they love your stuff, so now you stock a little extra.

And the next thing you know:

Your JJ is now their JJ.

When “Our JJ” became“Your JJ”

And one day, you said my JJ.

It was a subtle shift—from the Jeffrey James products to a short, familiar JJ.

And the next: I got my JJ.

And soon, it was a thing.

It showed up in your emails, your phone calls, your texts.

“My JJ drawer.”

“Let me check my JJ stock.”

“I have a cabinet just for my JJ.”

“It’s time to restock my JJ.”

It's one of those things—when you hear it enough times, it clicks.

The culture shifted.

That was the moment—our JJ had become your JJ.

Three Generations, One Toner

JJ became part of your routine—then part of your household.

From moms to daughters, wives to husbands, significant to your other—

it started with you.

Your daughter takes it back to college.

Now your teenage son is all about The Toner.

You may still keep a secret stash—just a little, just in case…

For many of you, JJ is a family essential.

It’s become generational.

Do you have a story?

We want to read them!

Please send your stories to info@jeffreyjamesbotanicals.com